I told my husband immediately after I discovered it was a thing and there was a name for it. I only told him because I was so in shock that it had a name and there were other people like me. I didn't stop and consider ramifications, I was just like "OMG I think I have a fetish" so of course he was all excited and interested cause he didn't know what it could be.

All that happened was he asked a few questions to clarify things then immediately started teasing me and bringing up examples in movies ("Oh, I bet that's why you liked that movie" etc)

Right near that same time we watched a movie together and anytime anyone did anything remotely resembling crying he would elbow me and be like "eh? eh?", but in a way meant to tease & annoy me.  I started regretting telling him, but....

The good news is I think he's forgotten or something since then because after I didn't mention it anymore he stopped all references to it and/or teasing me.

I tend to be pretty open about it. Though I often shy away from using the word "fetish" because I find it uncomfortable and fear others will, too.

And in acting situations I usually keep it to myself because I don't want my costars to become uncomfortable during emotional scenes if we have any.

Funny thing, I actually mentioned it to a new friend just tonight! She was over and we were watching some clips on YouTube of a TV show I like. In one clip an attractive male character was crying, and I said "he's so hot when he cries" and she agreed. "I just find it really hot when guys cry," I said, and she seemed unphased. She told me then that when she sees men cry it sometimes makes her tear up because she's so not used to seeing it. I told her that this happens to me sometimes, too.

So yes, long story short, it comes up most often during TV or movies, or while discussing TV or movies. And I just tend to say that I "have a thing for guys crying" or "find it really hot when guys cry." I guess I don't say "fetish" often because it feel very sexual to do so, and I feel like talking to people other than my own sexual partners about sexual things would be rude and too forward.

As for telling men vs. women... Pretty even, I guess? Maybe more women, since those are the ones I tend to discuss turn-ons in men with. Women usually react with some version of "me too." They might not have the fetish, but almost all women who like men seem to find male crying cute. Men sometimes act weirded out or think I'm crazy, though.

I've told me wife, two ex-girlfriends and an old work colleague (well sort of with the work colleague)
 ​I've never used the word 'fetish' - I think it implies something more seedy! Especially as my love for tears & crying does have a sexual side too it. Rightly or wrongly I think saying you have a fetish for something say 'I like that a lot, and can we have sex while you are going it' - so, yeah I would not use fetish when telling people. In terms of reaction with the above, with the two ex-girlfriends it was while they were crying. They might have said something like 'I'm such a mess' or 'I'm a cry baby' or 'I'm so ugly when I cry' - my response was 'no, you are very beautiful when you cry' - they'd be 'yeah, right your just trying to make me feel better' so I explained to them that no I really love your tears - to the point that they turn me on. Both appeared really good about it - they'd cry more openly in front of me and we'd often kiss towards the end of their emotional spell which would progress into sex! I never managed to make love to them while they were crying but they still had the 'I've been crying eyes' With my wife, it started out the same way really. I remember the first time I saw my wife cry very clearly, she looked so hot! but the reason she was crying as quite serious so it would have been inappropriate to acknowledge her tears in any other way than with comfort and support. The second time I saw her cry it was while we watched a film. I knew from the first time she cried openly - tears left to roll down her cheeks. It was the same this time, at one point I was so turned on and leant over gently brushed one tear away as I kissed another rolling down her cheek and said 'you look so beautiful when you cry' - got the usual 'no I don't' but as we hugged and kissed she noticed I was a bit turned on downstairs! got a 'OMG you really do like my tears' - 10 minutes later we were in bed! After we made love she asked me why I found her tears attractive - so I told her that it was just something I've liked from a very young age - like you say Diana - I was born this way. Today, she is ok with me being turned on by her crying, but I must first and foremost look after her and comfort her without being obviously turned on - if she is feeling down, sad whatever its not a good idea for me to ignore that! So, with both of the above I was already in a sexual relationship before I told them and it was at least initially specific to their tears and not every good looking woman who sheds tears. The work colleague was slightly different - I was not in any sort of relationship with her but I'd have like to be! Again it was in response to her crying. So, all of my 'tell' experiences had been in response to the other party being upset. Its never been planned. I told her she look really good when she cried, that she had movie star crying qualities. She seam quite flattered - but it never really went beyond that. Although she did say during a second time she cried in front of me that she was glad she could cry and not fear being made a fun of - so that was quite nice. All of these are a long time ago! I think generally I would not blurt it out, pick you moments when the mood is right. A relaxed environment, talking with friends at a party that sort of thing and perhaps steer a conversation that's getting close to emotions or what you think makes a hot guy even better to what makes the perfect husband - so casual chat. I actually, round of applause for think this way. I would love to change the worlds view of crying, both male and female. I think if people were not embarrassed by crying and did not view it as a weakness we would see a lot more of it - from both males and females! Good luck... let us know how you get on  ;o)   

I never told anybody about my fetish and I don't think I will ever do. It is something very personal for me and I don't seem to know somebody I trust to this degree to talk about my crying fetish. It is something that makes me vulnerable and I am not ready to risk getting hurt telling somebody about it. 
I am married but my husband never cries and I don't neither. Therefore I don't have a good opportunity to talk about it with him. 
About the crying scenes in film I feel the same: I just can enjoy them if there is a risk that somebody sitting next to me might make a silly comment about the scene. I try to take some time and rewatch the scenes on my own.